Virtual worlds pioneer targets sports for revival of metaverse dream

1 min read


On a typical visit to a sports stadium, you don’t bump into 20-metre-tall giants outside the gates. But this isn’t your typical sports stadium. It’s the MLB virtual ballpark — the first metaverse for a pro sports league.

The venue opened on July 8, for a watch party during Major League Baseball’s All-Star Weekend. Hosting the event were the aforementioned giants, who begin the festivities with a tease:

“Who knows what prizes will be up for grabs? Make sure you explore and have fun.”

The incentives for engagement are accentuated. Sure, you could just chat with fellow fans and watch the game on the venue’s jumbotrons, which flick into full-screen mode on your device. But the giants really want you to collect points for prizes. They offer myriad ways of winning them: traversing the site, playing mini-games, doing quizzes, collecting baseball cards, or just staying till the final whistle.

The friendly giants kindly shrunk down to human size before entering the stadium.