Indian food delivery giant Swiggy acquires LYNK in retail distribution push

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Swiggy has entered into a definitive agreement to acquire LYNK, a retail logistics startup with a network of over 100,000 stores, the latest in a series of purchases by the Indian food delivery giant in the last two years.

The Bengaluru-headquartered startup, which counts Prosus, Accel and Invesco among its backers, said the acquisition of LYNK will help it expand into the retail distribution market.

Cement giant Ramco-backed LYNK helps fast-moving consumer goods firms grow their retail presence. The Chennai-headquartered startup, which had raised about $23 million altogether and nearly all from Ramco, has been “growing 2.5x year-on-year with improved profitability,” it said.

On its website, LYNK identifies Hindustan Unilever, ITC, Tata, Lakme, Pepsico, Britannia, RedBull, Mars and Dabur among its customers.

“LYNK is uniquely positioned in the retail distribution space with their brand-first, tech-led operating model and has demonstrated success with multiple FMCG brands. Our experience in supply chain and logistics gives Swiggy the unique opportunity to help LYNK scale up their offerings and empower retailers to serve their customers better, ” said Sriharsha Majety, CEO of Swiggy, in a statement.

Thursday’s announcement is the latest asset Swiggy is putting on its table. The startup, valued at $10.7 billion in its previous funding, last year acquired restaurant tech platform Dineout and made a significant investment in bike taxi startup Rapido.

More to follow.


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